Colors In Cultures - and What it Might Mean to Your Brand-Building Efforts
We have all heard the horror stories of failed efforts to translate Western marketing approaches to a different culture (pictures of babies on Gerber's jars in Africa, the Chevy Nova in Mexico). While this often revolves around language and pictures, another more subtle requirement is consideration of the colors you use.
This chart gives a quick snapshot of which colors convey which emotions in major global cultures. While the effect would obviously be subtle, even subconscious, choose the right color can certainly help promote the right "feelings" towards your brand. Or, at the opposite extreme, you probably don't notice a lot of Japanese companies using black (signifying bad luck and evil) in their logos.
