Colors In Cultures - and What it Might Mean to Your Brand-Building Efforts

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We have all heard the horror stories of failed efforts to translate Western marketing approaches to a different culture (pictures of babies on Gerber's jars in Africa, the Chevy Nova in Mexico). While this often revolves around language and pictures, another more subtle requirement is consideration of the colors you use.

This chart gives a quick snapshot of which colors convey which emotions in major global cultures. While the effect would obviously be subtle, even subconscious, choose the right color can certainly help promote the right "feelings" towards your brand. Or, at the opposite extreme, you probably don't notice a lot of Japanese companies using black (signifying bad luck and evil) in their logos.

Filed under  //  branding   infographic   marketing   visualization  
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The Periodic Table of Periodic Tables

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Whether you think period table designs (like the one showing caffeinated beverages) are helpful visualizations or overthought clichés, this Kramer-like approach (you know, the coffee table book about coffee tables) is clever and, if you want quick access to all the tables, even useful.

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Everyday Occurrences Displayed as Basic Maps

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Here is an entertaining post in the NY Times (yes, I know that sounds contradictory) which can help you understand everyday occurrences, songs (like the Hokey Pokey) or other sayings through the use of maps. I'm not sure these count as "Infographics" or "Data Visualizations", but they are fun to scan through nonetheless.

Filed under  //  humor   infographic   visualization  
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15 Things Worth Knowing About Coffee

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Via @stevejmoore on Facebook.

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The WSJWine Taste Prompter. For helping you identify "horseyness" in your wines.

Click here to download:
10-0120 WSJWine Taste Prompter.pdf (290 KB)
(download)

When you order wine from the Wall Street Journal at the WSJWine site, they include this presumably handy chart for helping you describe the wines you just ordered.While I enjoy trying to describe the taste and essence of wines that I sample, this feel like an overly contrived way to think of the process.  One should be able to think through classifications of wine tastes more spontaneously than this "tool" prescribes; do you really need help in recognizing that if a wine tastes citrusy, possible descriptions to use include orange, lemon, lime, etc.?

Here is hoping you never have to taste a wine that features these flavors:

  • Anything in the "chemical" category (of course, this implies the wine has been sullied)
  • Concrete or dust (especially if it triggers allergies)
  • Botrytis (I don't even know what that is, but my spidey senses tell me that anything that sounds like a disease is a bad profile for wine)
  • I'm not sold on the metals either, especially copper (just sounds too abrasive)
  • Certain of the "animal" flavors. OK, all of the "animal" flavors, but especially "horsey" or "wet dog". Wait, "sweaty saddle" takes the cake (and, who exactly first discovered what that tastes like?)
  • Licorice (maybe that's just me, but I hate the stuff)
  • Bubblegum - really?  There is wine that tastes like bubblegum?  Is this Bazooka-branded wine?
  • Grapefruit - again, probably just me, but if I want grapefruit, I'll drink grapefruit juice. Or Mountain Dew.
  • Pencil-Shavings - this of course comes from wines that are aged in barrels made of pencil wood (note - if pencil shavings is in the "resin" category, why is "lead" not in the metals?)
  • Ash or tobacco smoke.  I can live with burnt toast or bonfire though, especially if I have marshmallows to enjoy with the latter
  • Hay or straw.  Don't get me wrong, I love a grassy Sauvignon Blanc as much as the next girly-man, but let your farmyard critters keep their feed.
Bottoms up, hope you enjoy a good wine this weekend.

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The Under-Appreciation of Venn and Euler Diagrams

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Miss Celania (presumably, not her real name, but I've never researched any deeper) shares the value and potential everyday uses of Venn and Euler diagrams. These are great communication tools for showing relationships between sets. However, I would advise against using them in discussing the nature of your relationship with your significant other, especially as described above.

Obviously, this post points out that Venn and Euler diagrams have comedic value as well.

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Employment Future: The Decade Ahead In Jobs

Here is a more interesting version of some data I've shared before regarding future trends in employment by sector. Surprisingly, according to this prediction its not health care that has the brightest prospects but rather "professional and business services." Regrettably, manufacturing still has the weakest outlook, not good news for the stability and general health of the US economy.

Filed under  //  economics   employment   infographic  
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The Greatest Stories Ever Told (Summed Up Via Infographic)

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Love these competitions from Cracked, the creativity of the submissions is always amazing. This one is for the best infographic explaining a movie or story. The winner goes to Hamlet, and its good as well, but this one about Titanic seems spot-on. Click on the link to check out all the 21 top entries.

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The State of Unemployment in the US. Figures Still Very Grim

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This chart summarizes a lot of statistics regarding US unemployment (but it still understates true unemployment as it doesn't count discouraged job seekers who have stopped looking for a job or those who are underemployed. It is going to be a long road back to more reasonable unemployment levels or even (don't say it too loudly) *full employment*.

Filed under  //  economics   employment   infographic   statistics  
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A Peek Into Netflix Queues - top movie rentals by neighborhood for 10 major cities

This is a fascinating mash-up of Netflix movie rental rankings by neighborhood for 10 major US cities; you can see the position of each of the top 100 total flicks for 2009. It would be interesting to dwell on the site a bit and compare tastes among neighborhoods and between cities and then theorize on what is driving these preferences, but its getting late.

Filed under  //  demographics   geography   infographic   movies  
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