Intelligently Cut Sales Costs by Identifying Appropriate Customer Touch Points
When faced with a challenge like a recession, too many companies simply look to cut costs by taking relatively even cuts across all functions. What you should do is look at your business processes to identify opportunities to perform basic operations more efficiently. This even applies to sales, where opportunities to simultaneously reduce costs while improving performance may exist through better utilizing lower cost resources such as telesales or the web to handle basic transactional details. This can free up sales resources to focus on more strategic activities such as new account generation, or enable the use of a smaller, perhaps more commission-driven, sales force.
